Brooks

- BioMoGo Misole
The midsole accounts for the bulk of cushioning and energy return in a shoe. MoGo provides 40% more cushioning and 22% more energy return than a traditional midsole. And now Brooks have mad MoGo more environmentally freindly by adding a non-toxic, natural additive that encourages anaerobic microbes to munch away faster once it hits the landfill.

DNA
Brooks DNA is an innovative and uniquely adaptive cushioning system. By adapting to your specific weight, pace, gait and running surface, DNA offers customized cushioning and adds a spring to your step.Traditional cushioning takes a one-size-fits-all approach, but we know that each runner is different. Brooks DNA was developed to continuously tailor the level of cushioning to your specific needs even as they change during the run.

- BioMoGo
Once a pair of Brooks shoes with BioMoGo reaches an active enclosed landfill, it will biodegrade in roughly 20 years - which is 50 times faster than a traditional Ethylene Vinyl Acetate <Actinic:Variable Name = 'EVA'/> midsole degrades under similar conditions. This single footwear material change will save more than 20 million pounds of landfill waste in the next 20 years.